Weird Company Collaborations
In the past few months, the chip brand Doritos made a collaboration with popular skateboarding apparel and filming business called Illegal Civilization. This collaboration is primarily merchandise sold on the Illegal Civilization website that featured the chip brand. I believe that this connects with the "Merchants of Cool" video that was watched in class. This connects to the Frontline video in the section where they discuss how companies will try to access certain brands and companies and collaborate with them to gather an audience and expand their company. In the Frontline video, we saw how MTV tried to connect with the Hip-Hop community by hosting concerts with some local and big named artist at the time, to gather an audience to MTV that they might have not connected to. The same thing could be seen with Doritos collaborating with this small skateboarding company in order to tap into a community of skateboarders and gain extra revenue and supporters. I believe that ...